This rich media ad unit, known as the "webmercial", aired as a mock tv ad in the middle of online games on iwon.com (such as You Don't Know Jack). This unit was not clickable as to not interrupt the game experience, but the user was presented with two clickable gif banners on the first screen after the game's end. These ads performed with an industry-average-crushing click through rate of 12.5% and were partially responsible for emptying an entire warehouse full of modems.